![]() ![]() Because the influencer is publishing his or her own individual take on a personal channel, the posts should feel timely and authentic as opposed to cheesy or self-serving.Ĭanadian public transport □ #SunPeaks360Ī post shared by Callum Snape on at 9:14pm PSTĪ ski resort in British Columbia, Sun Peaks wanted to increase awareness about several of their top winter attractions, including crowd-free ski runs, seasonal festivals, and the region’s jaw-dropping natural beauty. Key takeaway: There’s no need to reinvent the wheel! When it makes sense for your product or service, feel free to experiment with influencer content that piggybacks on existing social media trends. Though the celebrity posts were not affiliated with the campaign, Swisspers’ target audience was already familiar with the underlying concept. When the campaign launched, celebrities like Jennifer Lawrence, Drew Barrymore, and Taylor Swift had already posted their own selfies sans makeup. Cotton brand, encouraged beauty bloggers and their followers to post “naked” (makeup-free) selfies as part of a cheeky “Sleep Naked” sweepstakes. ![]() Graham’s video shows influencer marketing is a natural evolution of that same premise - at a time when many millennials admit to scrolling social media while ads play on TV. ![]() Despite the importance of selling points like safety features, horsepower and fuel economy, the automobile industry has long embraced the emotional aspect of car buying in TV commercials. Key takeaway: Influencer content is about emotion, not facts and figures. Devin Graham a YouTube influencer with nearly 5 million subscribers, published a video of him and his friends taking turns on a slip and slide that propelled them (and their parachutes) off a 500-foot cliff. Subaru’s #MeetAnOwner campaign used influencer videos to showcase the new Impreza in various locations, hoping it would attract the attention of millennial buyers. Why? Sometimes the best ideas come from outside your industry (at least according to the Harvard Business Review). Travel Mindset specializes in influencer marketing for tourism brands, but the examples below come from a variety of sources. While we’d never suggest copying someone else’s influencer marketing campaign entirely, you can learn a lot by taking a look at what’s worked for other organizations. They say imitation is the sincerest form of flattery. Written by Harley Schachter, president and founder, Inside-Out Media ![]()
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